A conversation with Forrester’s Ellen Carney on the evolving role of insurance and why providers must adapt to survive

Insurance as we know it is changing from a stand-alone, point-in-time purchase to a fluid, dynamic solution that should seamlessly fit into consumers’ lives. Moving forward, insurers need to reimagine how they create and deliver value to customers, who are increasingly expecting more relevant, personalized, and simpler ways to access the coverage they need to protect themselves financially.

It's with great pride and excitement that we share Taralesha (Tara) Smith, Bindable's Customer Advocate and Retention Manager for our agency team, has been recognized in The Standard Publishing Corporation's annual "Salute to Women in New England Insurance" issue!

We're so proud to have Tara on our team, and are continuously in awe of the amazing work she does in support of our valued customers. Her dedication and determination are an inspiration to everyone across the Bindable organization; this is certainly a well-deserved recognition!

Last month, Bindable’s in-house digital insurance agency, MassDrive, was awarded Personal Insurance Agent of the Year for the New England region by Travelers Insurance. The award is a recognition of our team’s excellent customer service, dedication to our community, and commitment to Travelers. Bindable President, Jean-Marie Lovett, accepted the award on behalf of our agency, alongside ten other distinguished award recipients from agencies across the United States and Canada.  

Today, your business is only as good as your customers’ last great experience with you. Business competition has grown from direct competitors to any brand your customer interacts with - regardless of industry or vertical. As soon as your customer has had a wonderful experience at a department store, a restaurant, a bank, or even a grocery store, they will begin to have heightened expectations for all places they choose to spend their time and money. So if you’re an insurer who is not focused on delighting, connecting with, and having more meaningful interactions with consumers, you risk not only lost revenue, but also lost customers.

Today, March 8, is International Women’s Day (IWD), a global holiday that recognizes women’s incredible achievements, raises awareness, and encourages others to advocate for gender equality across the world.