---
title: Digital Ups the Affinity Game
description: Affinity is scalable, more cost-effective and profitable for agents and carriers, and will continue to drive the industry for years to come.
image: https://blog.bindable.com/hubfs/Insights%20tile.png
---

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# Digital Ups the Affinity Game November 5, 2020

Professional associations, employers, banks, and alumni groups. This is the traditional core of affinity, and for a good reason. These tight-knit groups comprise a channel that’s consistently delivered some of the best customers to insurers. The challenge of affinity isn’t the quality of leads, it’s the quantity. But today, digital delivery is reshaping that, and proving it can be much bigger than we thought.

[Read the whole article](https://www.pimainsights.org/home/featured-articles/digital-ups-the-affinity-game)

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