I continue to hear people talk about what the return to normal will look like once the pandemic is behind us. The reality is that as we work to regain our sense of normalcy, our new “normal” will still look very different, and business will be anything but usual. We have all been forced to adapt and change the way we live in order to survive. In the insurance world, independent agents (IAs) took a big hit due to the pandemic and many were compelled to quickly change their entire business structure in order to survive.
We recently conducted a survey of independent agents to better understand the impact of COVID-19, and the results speak volumes. Not surprisingly, more than ¾ of agents reported a negative impact on their businesses. In fact, on average they reported a massive 38% drop in revenue and sales. What’s more, 54% of agents say they had to make significant changes to the way they conduct business, with another 79% reporting their roles as agents fundamentally changed due to the pandemic.