---
title: Dairyland​​® Expands Insurance Offerings with Bindable
description: Dairyland will leverage the Bindable platform to provide additional value for customers and agents
image: https://blog.bindable.com/hubfs/Dairyland.png
---

[Created with Sketch. ](https://bindable.com/)

# Dairyland​​® Expands Insurance Offerings with Bindable September 20, 2022

#### *The carrier will leverage the Bindable™ platform to provide additional value for customers and agents*

Boston, MA – September 20, 2022 –[ Bindable™](https://bindable.com/), the InsurTech leader for alternative distribution, is pleased to announce that [Dairyland](https://www.dairylandinsurance.com/)[®](https://www.dairylandinsurance.com/), a Wisconsin-based provider of automobile and motorcycle coverage underwritten by a member of the Sentry Insurance Group, has chosen Bindable to build and launch a digital personal lines insurance marketplace of ancillary products.

“We’re pleased to be working alongside Bindable to bring a broader suite of protection-related products and services to Dairyland customers,” said [Rob Yeiser, AVP at Dairyland](https://www.linkedin.com/in/rob-yeiser-30970297/). “Through this partnership, we’ll be able to better meet the evolving needs of our online insurance customers. Additionally, we’ll explore how we can use Bindable with select independent agents, potentially providing them with new and digital ways of reaching consumers and driving additional revenue.”

Bindable is building a branded front-end digital experience for Dairyland where consumers can discover and secure ancillary products via an insurance marketplace. Dairyland will also leverage Bindable’s infrastructure, including licensed agents, to supplement sales efforts. Using Bindable’s Insurance-as-a-Service solution, Dairyland will enjoy the benefits of expanded offerings for their customers while keeping enterprise costs low and gaining the ability to scale business operations as they grow.

 “As the market hardens and competition for customers continues to heat up, insurers need to be adaptable and willing to implement new strategies and operating models in order to remain relevant and demonstrate unique value to consumers,” said [Bill Suneson, CEO & co-founder of Bindable](https://www.linkedin.com/in/bill-suneson-7b0182/). “Selling their own auto and motorcycle insurance products alongside ancillary offers from other providers will enable Dairyland to improve customer retention and grow without losing focus on the core of their business and what they do best.”  

# # #

**About Bindable™  
**Bindable is the InsurTech leader for alternative distribution solutions, enabling organizations to drive revenue and build loyalty through digital insurance. Bindable’s platform provides a digital insurance marketplace, agent software, and a suite of support services for insurers, agencies, brokerages, and trusted brands alike. To learn more about Bindable, please visit [www.bindable.com](https://www.bindable.com/) and connect on [LinkedIn](https://www.linkedin.com/company/bindable/), [Twitter](https://twitter.com/bindabletech), and [Instagram](https://www.instagram.com/bindabletech/).

For more information, please contact:  
Mary Clare Riordan  
mcriordan@bindable.com

About Dairyland®  
Dairyland is a brand of the [Sentry Insurance Group](https://www.sentry.com/). [Auto](https://www.dairylandinsurance.com/auto) and [motorcycle](https://www.dairylandinsurance.com/motorcycle) policyholders of Dairyland brand insurance receive multiple coverage options, money-saving discounts, and outstanding customer service. For more information, including underwriting companies, visit [dairylandinsurance.com](https://www.dairylandinsurance.com/).

For more information, please contact:

Carolyn Schamberger  
carolyn.schamberger@sentry.com

Avery Faehling  
avery.faehling@sentry.com

### Contact Us

[info@bindable.com](MAILTO:info@bindable.com)

### News

©2026 - Bindable®

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