---
title: "Balancing Act: Customers Demand Both a Digital and Personal Experience"
description: A digital overhaul in the insurance industry is needed, but there is also an increase in customers expecting that personal interactions are available.
---

[Bindable News and Insights ](https://blog.bindable.com/insights)

# [Balancing Act: Customers Demand Both a Digital and Personal Experience](https://blog.bindable.com/insights/balancing-act-customers-demand-both-a-digital-and-personal-experience)

 Written by [Bill Suneson](https://blog.bindable.com/insights/author/bill-suneson) | Feb 16, 2021 7:35:52 PM

Prior to the COVID-19 pandemic, independent insurance agents were uniquely placed within the market. Amid a surge of companies looking to disrupt the industry with a focus on technological innovation and end-to-end digital accessibility, independent agents catered to a demographic that valued a more personalized approach.

[Read the whole article](https://www.iamagazine.com/strategies/balancing-act-customers-demand-both-a-digital-and-personal-experience)

[View full post](https://blog.bindable.com/insights/balancing-act-customers-demand-both-a-digital-and-personal-experience)

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