Getting Strategic about Distribution
April 12, 2022 | By: Jocelyn Getson

The complexity of insurance policies and the often-deferred, if ever realized, benefit for the end user have traditionally meant that insurance is a product that is sold and not bought. But, as consumer preferences and buying behaviors change, insurance providers must be prepared to move toward a middle ground, aligning distribution strategies to meet the modern customer at the desired point of purchase.

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Becoming Remarkable - lessons for insurance from retail
March 29, 2022 | By: Mary Clare Riordan

Today, your business is only as good as your customers’ last great experience with you. Business competition has grown from direct competitors to any brand your customer interacts with - regardless of industry or vertical. As soon as your customer has had a wonderful experience at a department store, a restaurant, a bank, or even a grocery store, they will begin to have heightened expectations for all places they choose to spend their time and money. So if you’re an insurer who is not focused on delighting, connecting with, and having more meaningful interactions with consumers, you risk not only lost revenue, but also lost customers.

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Top Three Takeaways from ITC 2021
October 13, 2021 | By: Bill Suneson

Last week’s InsureTech Connect was an event almost two years in the making and one that certainly did not disappoint. With more than 5,000 people attending the show, it could easily be referred to as InsureTech REconnect with the number of familiar friendly faces I saw for the first time in way too long. I, of course, also enjoyed getting to see and meet some new ones while there too!

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