Improve customer retention with cross-selling
May 15, 2020

While many insurance agencies are focused on obtaining new customers, it’s no secret that customer retention is crucial to a business’ continued success. Studies show that increasing your customer retention rates by just 5% can net anywhere from 25% to 95% more profits. Meanwhile, it’s a common refrain in sales that attracting a new customer costs 5 times more than retaining an existing one.

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